Cheryl Ecton is founder…

and CEO of Elite Building Services, a multimillion-dollar commercial cleaning and building maintenance company that serves clients nationally. She believes in treating her employees as well as her clients and lives by the motto, “If better is possible, then good is not enough.” Cheryl lives in the Mid-Atlantic region with her husband and has two grown children and two grandchildren.

Choices Change Everything 

Cheryl Ecton knows all about adversity and how to push onward even when life goes sideways. She has encountered more than her fair share of obstacles but has always landed on her feet at her next destination. 

She built, from the ground up, a thriving business in a male-dominated industry despite only having a high school diploma. She navigated the serious medical needs of her daughter with grace and fortitude. She faced a crumbling marriage and bitter divorce head on and came out the other side stronger than before. No matter what she’s confronted with, Cheryl has found a way to live a life that is true to herself with humility, humor, and hard work.

When Life Keeps Knocking You Down shares Cheryl’s experiences from all parts of her life and the lessons she learned along the way. Cheryl offers helpful advice about staying focused, leading with your values, and knowing when to change your mind. 

“The goal isn’t always up. The path isn’t truly straight. It sometimes goes zigzag… Eventually, I know, I’ll reach my destination, but there will be some twists and turns along the way. . .


“Cheryl’s story will definitely impact your life! Her resilience, strength and courage to succeed are core fibers of her life. This amazing book is a first- hand account of how adversity and challenges can be positively impactful. I highly recommend this book as it allows you to understand how to overcome obstacles and disappointments on one’s path to success. Cheryl’s story allows the reader to foresee the success that they were meant to achieve.”

-Albert Dileonardo CEO of Cutco/Vector

“Everyone that has had challenges in life can relate to Cheryl’s story. Often it is tough to see the steps we can take to turn those challenges into the lessons we need to move forward and become better versions of ourselves. This is what reading Cheryl’s story offers. If you are looking for practical takeaways as well as inspiration to level up, this book is for you. I highly recommend this personal first-hand account for its universal appeal. “

-Jennifer Lynn Robinson, Esquire, CEO Purposeful Networking

A compelling and awe-inspiring read! Cheryl’s journey resonates with many of us who have faced obstacles and adversity in life.  Through her refreshing and authentic story, spoken from the heart, Cheryl defines the path she took and how, by grit, determination, tenacity, and perseverance, emboldens her readers to believe in themselves and triumph over life’s challenges to create the life they deserve and can achieve.

-Catherine Allen-Carlozo, CFP®, HFM Investment Advisors, LLC

The timing for Cheryl’s book to come out couldn’t be better!  The pressures on women managing life; family and career has never been greater. Cheryl has the ability to inspire her readers to press on and never give up!  Truly an inspiration”.

-Joan Winchester  President /CEO , Franchise Advise, LLC

Specialty Keynotes

Cheryl Ecton offers three distinct keynote options centered around her numerous years of experience as a female business owner in a male-dominated industry and her own personal journey.  

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Today, with the rise of social media, we are inundated with an overflow of people’s opinions, advice, and shared so-called expertise on how we should be living and the choices we should be making. It is leaving us confused, battling self-doubt, and deferring life choices to others.

Learn from Cheryl how to go within to dive deeper into choosing what is best for you.

When you begin with you, your personal and professional life will always be in alignment.


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Come along as Cheryl shares her journey of choices and how it changed the course of her life.

From needing to work two jobs cleaning the office building she was a receptionist for at night to spending the next 31 years building a multi-million-dollar business with over 700 employees spanning 19 states.

This keynote will leave you filled with hope and determination.


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Cheryl will share the power that choices have over your life both personally and professionally. How one choice can change everything.

We typically make choices without giving much thought to short- or long-term implications. Often, we pretend we have no choices at all.

This keynote will leave you with a more conscious level of how you make choices and offer insights on small habits that will make you a better decision-maker.


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